Our team is committed to finding creative solutions to difficult challenges.
Steven Larsen J.D., Managing Member
Mr. Larsen is the CEO of Goforth Group, LLC and its related companies. He oversees the company’s investments and selects its projects. For any new project he, along with key personnel, researches and selects the projects team members (engineering, architectural, legal, financial, marketing, environmental, and other firms). Larsen is an attorney with 30 years legal and business experience; with an emphasis in contracts, leasing, acquisitions, financing, real estate, zoning, and construction; he is certified as a court-ordered mediator.
His passion for healthcare and senior living started when he worked as a caregiver and as an assistant to the medical director of a 140 bed skilled nursing facility while in high school and college. He developed and owned his first adult care facility at age 22 and another larger facility in 2006. His goal is to develop, own and operate 10+ assisted living/memory care facilities in 7 years, using ‘Best in Class’ technology, architectural, construction, legal, financial, marketing and management.
Mr. Larsen founded and served as CEO of a Chicago based development and commercial real estate firm for 10 years. While there he was involved in nearly $1 billion of projects/transactions. Mr. Larsen also served as CEO of a 70 person real estate firm in Michigan, boosting the firm’s sales to $75 million annually. Mr. Larsen attended the night law program at WMU/TM Cooley Law School; he is a licensed attorney in the state of Michigan.
He is past president of the South Haven Rotary Club and currently serves as Chairman of the local planning commission (he has served on the commission for more than 15 years). He is a member of Peace Lutheran Church and its worship team.
Mr. Larsen is a licensed private pilot. He lives an active and healthy (although not very good) lifestyle; he has competed in more than 36 triathlons, and continues to bike, run, and swim. He also enjoys golf. He lives in South Haven, MI where his children attend school.
Kathleen Byrne, Office Manager
Kathy Byrne is the office manager for the Goforth Group. Kathy oversees most key research activities including, in-house feasibility studies for potential projects.
Kathy earned her Master's degree in August 2015; her classes included Foundations of Senior Adult Learning Theory, Community-Based Senior Adult Education, and Multicultural Strategies for the Senior Adult. She currently resides in South Haven, MI and has three grown children and five grandchildren.
Kathy earned her Master’s degree in August 2015; her classes included Foundations of Senior Adult Learning Theory, Community-Based Senior Adult Education, and Multicultural Strategies for the Senior AdultShe currently resides in South Haven, has three grown children and five grandchildren.
Andrew Domino, Marketing and Communications for Senior Living
Andrew concentrates on the marketing and technology activities at the Goforth Group. Andrew creates and delivers on marketing and communication’s plans and does research and development for the group’s projects. He has been involved in the senior living site research and technology research activities for the last 18 months.
Andrew graduated from Western Michigan University. He is also licensed for insurance and securities activities. Andrew is a professional journalist and blogger. He has written for multiple newspapers, magazines, and TV news programs. Andrew lives in Kalamazoo with his wife and son.
Sarah Brownell, Accounting and Bookkeeping
Sarah serves at Goforth Group as bookkeeper and assists with other company projects; including senior living. She is responsible for all receivables, payables, and the company’s payroll. Sarah has a Bachelors of Science from Western Michigan University. Sarah works part-time for AESOP as a substitute teacher In Van Buren County, MI. She resides in Bloomingdale with her husband and three daughters.